A great brand without effective advertising is like a ship in the night. It disappears over the horizon without anybody noticing it. The key word in that truism is 'effective'. Anybody can create advertisements. But not everybody has mastered the art of effective advertising.
After eleven years in the business we at Span Communications believe we possess a showcase of work and case studies that cumulatively point to effective advertising. 'Effective' because it all stems from refreshing ideas.
Ours is not creativity for creativity's sake but creativity that works where it matters most - in the marketplace. Cases in point being the 'Double Suraksha' campaign for Indian Oil's Servo lubricants which saw immediate results - a 30% increase in sales following the campaign. Our work for Andaman Tourism post Tsunami did not just won us metals but also resulted in a 600% increase in the inbound tourist traffic.
Refreshing ideas is a result of having the right people in the right place. Every department is tempered by a mix of people who've spent long and fruitful years with the best in the industry; complemented by young blood who bring to the table a fresh perspective to every brainstorm.
The entire creative and strategic process revolves around one focused goal: to give maximum bang for the client's buck. A goal achieved by constantly exploring out-of-the-box creative marketing and media solutions. Our media plans always look to add that extra string to the client's bow.